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SPAG Aligns Itself to the Future of Marketing Communications

Through an “inde-grated” approach embracing independent yet integrated entities, SPAG reinstates as Strategic Partners Group (SPG)

An integrated communications entity with a specialized focus on healthcare communications, SPAG reinvents to become Strategic Partners Group bringing together three distinct entities under its wings: SPAG - Public Relations, Public Affairs & Advocacy, D Yellow Elephant – Digital & Social Media and Giga Life – Creative Solutions. The three arms of the group will intersect to align the future of healthcare marketing and lead a path for constructive conversations across various stakeholder groups.

Reflecting on the current climate and the need for integrated communications that keeps clients and stakeholders at the centre stage, Aman Gupta, Founder, Strategic Partners Group , said, “Integrated as a group, yet specialists at core, our vision is to apply our tested approach from the journey towards specialising in the healthcare sector, to further diversify our specialisation into other sectors. Our ability to balance agility with scale, our learning and ambitious spirit of aligning globally while continuing to grow in key Asia Pacific markets, has helped us come so far. Encompassing all our brands under Strategic Partners Group , will help us achieve the larger objective of integrated communications in life sciences.”

“We have always been known for our commitment and for the wide communication network that has delivered unmatched services in public relations, public affairs, advocacy and digital marketing. Our handpicked team of skilled professionals, each best suited for their role, has helped our clients and stakeholders build reputation, expand their foothold in the market, connect with the target audience and achieve the best overall results. Today, we can proudly say that we are one of the most accoladed healthcare brands in the Asia Pacific region because of our prestigious clients, in-house talent and an undying aspiration to be the most sort-after and respected firm in the field of communications.”, he added.

The communications landscape is more dynamic today than it has ever been before. With access to information becoming easier, internet and social media emerging an important tool for feeding and consuming information, change is imperative. The ability to recognise this evolution and the lessons learned from a journey spanning five years, have made Strategic Partners Group , a specialised healthcare solutions provider. This coupled with an aim to cater to the clients’ need for holistic communications solutions, plays a big role in the group’s decision to “inde-grate”. In addition, multiple awards from the industry, clients and stakeholders and a team of professionals with experiences tailormade for each vertical of the organisation, strengthen the group’s belief and endeavour to grow in the life sciences sector.

With an aim to empower all stakeholders: both internal and external, Strategic Partners Group has built its new identity. Through this change, the organization aspires to shape public opinion and cultivate constructive knowledge through various mediums, as well as to disseminate information, influence mindsets and build reforms.